Become part of trawa
Head of Marketing
Lead our marketing team
What is trawa?
The energy sector is undergoing a major transformation. Traditional utilities are outdated, inflexible, and struggle to meet the demands of the modern economy – even though they are indispensable for millions of businesses.
This is a market with enormous potential, but the existing solutions are complicated, inefficient, and in desperate need of overhaul.
trawa is changing that. We are building the green utility of the future from the ground up. Our platform provides direct access to renewable energy for B2B industrial companies, develops innovative software to manage the volatility of the energy market, and professionalizes energy procurement on the buyer's side.
trawa is the energy provider of the future: a vibrant, breathing platform that evolves with the growth of our customers and helps them manage their energy supply sustainably – from small and medium-sized enterprises to global players and beyond.
What does it mean to work at trawa?
The trawa team is based in Berlin and works together on our mission to advance the energy transition. We trust that each team member delivers high-quality work in an environment that suits them best – whether in our beautiful Berlin office or from home.
At trawa, we are looking for people who take responsibility for their role, learn quickly, are endlessly curious, and find fulfillment in consistently delivering excellent results that drive the company forward.
We enjoy working with people who are passionate about what they do and will do everything to successfully implement projects that have a real impact – on our products, our customers, and the environment. In our team, kindness is a priority.
Through our joint commitment to a sustainable future, we have created a culture of mutual respect. This allows us to discuss ideas openly, work independently, and attract top talent that shares our vision. Our headquarters is located in Berlin, where we foster a vibrant corporate culture.
Our Mission for You
You want to actively shape the energy market and strategically build a sustainable brand? As Head of Marketing, you play a key role at trawa in expanding our brand awareness and B2B marketing activities – with a clear focus on medium-sized companies with high energy demands. With a clear growth strategy, an ambitious team (Content & Performance), and massive potential for scaling, you take full ownership of our marketing activities. Your goal: Make our brand visible and desirable – for the German mid-sized sector with high energy needs.
You work directly with management, receive a lot of trust, short paths - and all the resources to take marketing to a new level. You shape a brand that wants to change the energy market - and can significantly influence team, budget, and strategy. We enable medium-sized companies to make their energy consumption transparent, sustainable, and economical - with intelligent technology and real impact. Our goal: The decarbonization of entire industries.
Your Tasks
Leadership and development of our marketing team - both technically and strategically.
Development of a clear B2B content and performance marketing strategy, including brand building focusing on SMEs: content, channels, PR, events.
Responsibility for our brand communication across all relevant channels with medium-sized enterprises.
Definition of the perfect channel mix to reach the right target audience - through appropriate channels, at the right time and with efficient and scalable processes.
Close collaboration with sales, product & management for target audience refinement and positioning.
Management of external partners & agencies.
Establishment of thought leadership and targeted presence at relevant industry and trade events.
Budget responsibility & KPI-oriented further development of processes and marketing measures.
Who we are looking for
You have 6+ years of experience in B2B marketing focusing on the German middle class.
You bring solid leadership experience, ideally in growing teams.
You have experience in content and performance marketing, PR & brand communication in a dynamic (e.g., start-up/scale-up) environment.
You creatively showcase brands. You know how to convey strategic content visually and narratively at the highest level.
You are characterized by strong strategic thinking - and are not afraid to take matters into your own hands.
You have strong analytical skills - you make decisions based on data.
You speak German and English fluently.
You live in Berlin or are willing to relocate to Berlin.
You ideally have experience in the energy market (optional).
Application Process
You will receive feedback within two weeks. The process includes conversations, a practical challenge, and interviews with our team.
We encourage all potential candidates to apply, even if not all qualifications are met. Don't let that hold you back – we look forward to hearing from you!
Why us?
Help us shape the future of the energy industry and take responsibility for projects that have a real impact – on our products, our customers, and the environment. Here’s what you can expect from us:
Your impact: You take on responsibility in our dynamic team and actively shape innovative products that advance the energy transition and contribute to the decarbonization of industry. Your contribution has a direct impact, and you can be proud of your results.
Flexible working: In our beautiful office, we promote a vibrant corporate culture where we enjoy working together. Remote work is also an option. With flexible working hours and 30 vacation days, we support your work-life balance.
Attractive benefits: In addition to a competitive salary, you will receive meal vouchers and an Urban Sports membership.
Personal development: Work with cutting-edge technologies and learn from industry experts.
Diversity & Inclusion: Everyone is welcome here – We are committed to an inclusive workplace that values diversity. Therefore, we encourage people of different genders, ages, sexual orientations, ethnic backgrounds, and physical or neurodiverse diversities to apply.
