Autor
trawa
We will elaborate on the marketing opportunities for battery storage in the article for you. Additionally, we will show you how to achieve a quick amortization of your battery investment.
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Key Messages:
Battery storage provides flexibility in response to increasing price fluctuations due to more renewable energies in the energy system
Flexibility can be marketed in various ways
Companies with high energy consumption can utilize various marketing options
An investment in battery storage is particularly worthwhile – regardless of self-generated electricity – through capacity marketing in the electricity market
The best form of marketing for battery storage depends on various factors – the individual context of each company is decisive
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Volatility as a Lever
With the expansion of renewable energies, price fluctuations within a day (volatility) on the electricity markets are increasing. Unlike conventional power plants that usually produced electricity very evenly, PV systems primarily generate electricity when the sun is shining, and wind farms generate power when there is a lot of wind.
In 2024, the share of renewable energies was over 60 percent. By 2080, this share is expected to rise to 80 percent. To counter strong price fluctuations, flexibility is needed – for example, from battery storage. They are the link between electricity generation from renewable energies and electricity trading. Flexibility is the answer to volatility.
Marketing Options for Battery Storage
Through intelligent optimization, battery storage offers flexibility that companies can benefit from today. This opens up new opportunities for use and marketing. These include:
Self-consumption optimization
Battery storage can store surplus electricity, such as from its own PV production, and provide the stored electricity for self-consumption at a later time. This allows companies to reduce their share of expensive grid electricity.
Peak load capping
The amount to be paid to the grid operator is based on the highest measured power within a year. Through a battery storage system, such peak values can be capped, and the load curves can be smoothed, positively affecting the performance prices of grid fees and thus the energy costs for companies.
Electricity price-optimized purchasing
Electricity prices fluctuate significantly within a day. With battery storage and continuous market analysis, electricity is purchased at the optimal time, namely when electricity is particularly cheap. The electricity stored in the battery can then be used at times when purchasing electricity from the grid would be very expensive.
Capacity marketing
The capacity of the battery storage can also be traded on the electricity exchanges and generate additional revenues. Marketing on short-term markets (intraday trading) is particularly attractive. Here, battery storage makes a valuable contribution to liquid electricity trading. Capacity marketing is usually the most lucrative element in marketing a battery storage system and can significantly improve the economic viability of a battery storage project.
Marketing Options for Flexibility
Flexibility can be created and marketed in various ways. It is not necessary to invest in one's own generation facilities to benefit from battery storage as a company.
While existing generation facilities can optimize self-consumption and reduce energy costs in conjunction with battery storage, a battery storage system itself also offers various marketing options for flexibility, as the two case studies illustrate.
Two Case Studies (Use Cases):
1. Use Case: Battery Storage with Self-Electricity Supply
A company with high annual electricity consumption uses its battery storage in addition to its self-electricity supply with a PV roof system.
Optimization:
Increased self-consumption, as excess PV electricity can be stored in the battery
Reduced grid fees, as the battery storage caps peak loads
Optimized procurement: The battery is charged with grid electricity when electricity prices are very low
Capacity marketing: Additionally, free capacity is used for trading on short-term markets
2. Use Case: Battery Storage without Self-Electricity Supply
A company with high annual electricity consumption uses its battery storage without its own electricity production for flexibility and capacity marketing.
Optimization:
The battery is charged with grid electricity when it is particularly cheap. This electricity is then used at times when sourcing electricity from the grid would be particularly expensive
The battery storage is also discharged at times when there is a very high demand for electricity from the grid to cap peak loads, which in turn lowers the grid fees
Since the battery storage is not used to increase self-consumption, more capacity is available for capacity marketing. Thus, the storage is more intensively used for trading on the short-term markets
Individual Corporate Strategies as the Basis for Marketing
Regulatory changes in the Energy Industry Act (EnWG) have created the prerequisites for medium-sized companies with high annual electricity consumption to participate in flexibility marketing.
Moreover, battery storage today is cheaper than ever. This presents significant marketing opportunities for companies, increasing economic viability, and reducing the amortization period of battery storage investments. Thus, the return on investment (ROI) is achieved faster.
Conclusion: Finding the Right Marketing Strategy
Which of the mentioned flexibility marketing strategies is right for your company depends on various factors: The decisive factors are the individual corporate strategy, energy demand, and the local supply situation.
For companies in commerce and industry, it is worthwhile to examine the flexibility marketing options and to speak with experts who can assist with concept development and implementation. Depending on whether there is already a self-generation facility or not, battery storage can generate various added values.
It is important to view battery storage not in isolation but as part of a holistic energy strategy that considers both economic viability and sustainability.
