trawa signs Norrsken Open Letter: For over 50% green electricity in the EU economy

Together with H&M, Oatly, Einride, and over 80 other companies, trawa calls on the EU to transition more than 50% of its economy to clean, domestic electricity by 2040.

Europe is currently experiencing a third energy price shock in just four years. And all crises share a common cause: Europe is dependent on fuels and supply chains that it does not control. trawa shares this assessment and is therefore calling for an energy transition in the European economy by signing the so-called Norrsken Open Letter "Make Europe the Electro Union".

What does the Open Letter demand?

The letter, published on April 27, 2026, by Norrsken, is addressed directly to the European Commission. The signatory companies demand a clear political commitment:

"We call on the EU to pursue the vision of becoming the world's first electro-continent – to make the EU the Electro Union – by setting a robust target to power more than 50% of its economy with clean, domestically generated electricity by 2040."

The European economy is geared towards burning fossil fuels. Only about a quarter of the European economy currently runs on electricity – a share that has barely changed for more than a decade. 

Yet, around 90% of businesses could be electrified using currently available technology. 

The European Commission itself has stated that the share of electricity in final energy consumption must rise to 50% by 2040 in order for the EU to become an electro-continent. The Open Letter calls for this conclusion to be turned into a binding target.

Why is action so urgent?

The numbers speak for themselves: In the first 30 days of the war in Iran alone, the EU paid an additional €14 billion for fossil fuel imports. Industrial electricity in Europe currently costs twice as much as in the US and around 50% more than in China. This is a structural competitive disadvantage for companies within Europe – and for trawa, a well-known core problem that is addressed daily in customer discussions.  

Clean energy as a competitive advantage

The letter emphasizes that this is not just about crisis prevention. Cheap and green electricity is the foundation for the next industrial age. Cheap energy will enable transformations in manufacturing, transport, agriculture, and industry.

The numbers highlight the potential:

• The cost of solar has fallen by more than 90% over the last ten years

• Over 90% of all new renewable projects are now cheaper than fossil-fuel alternatives

• Renewables have overtaken coal as the world's largest source of electricity

  
  

Reduction of dependencies

In recent decades, Europe has learned how risky it is to source critical resources from too few hands: Russian gas, oil from unstable regions, minerals from politically fragile supply chains.

Switching to renewable energy does not automatically solve this problem – batteries, solar panels, and wind turbines require raw materials like lithium, cobalt, and rare earths. 

But there is a crucial difference to fossil fuel dependency: it is permanent. When you buy oil or gas, you pay and import again and again. The materials needed to build an electric economy are purchased once. After that, the energy belongs to those who harvest it.

For businesses, this concretely means that those who invest in renewable energy and intelligent energy management today not only reduce their carbon footprint but also escape the price dictation of volatile raw material markets in the long term.

Why trawa signs

At trawa, we work every day to provide medium-sized businesses with access to 100% renewable energy – and to give them the software tools to navigate volatile markets and reduce energy costs by up to 30%. The Norrsken Open Letter speaks to what we stand for as a company:

• Energy independence through domestic renewable energy

• Electrification as the key to decarbonization

• Affordable energy as a competitive foundation for medium-sized businesses in global comparison

trawa is proud to send this signal to Brussels alongside many other pioneers.

Source:
27.04.26, norrsken. Make Europe the Electro Union.